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We map the repeat work behind leads, admin, reporting, content, and client communication, then build the systems that remove it from the week.
30-minute audit. Written roadmap in 24 hours.
New enquiry triaged
just nowRouted to the right person, out of hours
CRM record created
1 min agoNo re-keying, straight from the enquiry
Follow-up scheduled
4 min agoFires on time, every time
Invoice logged in Xero
11 min agoMatched and filed automatically
Most owners we meet are not short on talent. They are short on time, because the business runs on tasks one person has to repeat to keep it moving.
An enquiry comes in after hours and sits until someone gets to it. By then they have called the firm down the road.
Invoices, confirmations, follow-ups, reports. The same manual steps, every week, eating hours nobody has.
One member of staff holds the handoffs in their head. When they are out, the work stops.
The same details get typed into four windows. Data drifts between systems while people patch it by hand.
Numbers get pulled together by hand into a spreadsheet, late, and out of date the moment they land.
Staff paste client details into free chatbots on the side. No structure, no oversight, a data risk you cannot see.
Each service starts with the Otomatic Audit, so the work matches the business before anything gets built.
Four clear steps, from audit to handover, with the roadmap written before any build starts.
A free 30-minute call. We map your week and find where the hours leak.
A written spec within 24 hours: the 3 most useful automations, prioritised, with the hours each gives back. Yours to keep whether you hire us or not.
A production system, fixed scope and timeline, tested before it goes live.
Documentation, a walkthrough, and 30 days of monitoring included.
Conveyancing, employment, personal injury and family firms. Intake, AML, document review, matter tracking, and client updates.
Dental, private GP, aesthetic and occupational health practices. Missed calls, recalls, reminders, intake, follow-ups, and reviews.
Estate, letting and management firms. Portal leads, viewings, AML, tenancy documents, maintenance routing, and follow-up.
Digital, PPC, SEO and social agencies. GA4, Meta, Google Ads, onboarding, proposals, reporting, and fulfilment.

4-5 hrs
back every week, confirmed by the client
“Saving time on roster management and eliminating 4 to 5 admin hours every week has made a real difference to how we operate. The systems just work.”
Axel N. · Operations Manager
Stuntworxelite
“Before we worked together, I had zero experience with tech... After our consultations, you built absolutely everything from scratch, exactly the way I wanted.”
Adrian Radej
Founder, ARCoach
“AI training was practical and specific to our workflows. Every person left using the tools with more confidence and fewer risks.”
Karina G.
Director, Extraordinary Mindset
“Saving time on roster management and eliminating 4 to 5 admin hours every week has made a real difference to how we operate. The systems just work.”
Axel N.
Operations Manager, Stuntworxelite
The audit call is with Natan Trolka, the founder. Not a sales rep, not an account manager. The person who hears the problem is the person who scopes the fix and builds it.
Otomatic is run from Dublin and works with service firms across Ireland and the UK. Deliberately senior, deliberately narrow: fixed scope, a written roadmap, and a system you own at the end.

Natan Trolka
Founder, Otomatic Digital · Dublin
The audit call, the written roadmap, and the build itself all come from the same person. No handoffs to someone cheaper after you sign.
Book the audit. You get a written roadmap in 24 hours.