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An AI automation agency for Irish and UK SMEs. We build the systems that take repeat work out of the week, and we tell you honestly where they help and where they do not.
Otomatic is run by Natan Trolka, based in Dublin. He has spent his career close to how businesses actually run, which means he knows what bloated process looks like from the inside: the handoffs that depend on one person, the data typed into four tools, the reports rebuilt by hand every month. Otomatic exists to build the opposite.
The work is deliberately senior and deliberately narrow. You do not get passed to a junior or sat behind an account manager. The person who scopes your build writes the spec and ships it. Fixed scope, a written spec, and a system you own at the end. No open-ended retainers, no tool subscription that needs its own project manager to survive.
The measure that matters is the client outcome: hours back, leads answered, admin gone from the week. That is why every engagement starts by mapping the work before anything gets built, and why the roadmap is yours to keep whether you hire us or not.
You agree the scope and the price before any work starts. We quote on the deliverable, not on hours, so the figure does not drift.
Every build ships with documentation, a walkthrough, and 30 days of monitoring, so it stabilises with us watching it.
At handover, the system is yours. No lock-in, no dependency on us to keep it running.
We work with owners and senior decision-makers of established firms, typically in legal, healthcare, property, and agencies. The common thread is a business growing on grit that would not survive doubling without operational change, run by someone who wants the change without a six-month engagement. If that is you, the audit is the place to start.
Make.com, Notion, Vercel, Firebase, the Anthropic API (Claude), the OpenAI API, Next.js, React, Tailwind, Python, Vapi, ElevenLabs, HeyGen, and Higgsfield. We integrate with HubSpot, GoHighLevel, and Zoho.
Thirty minutes, a written roadmap in 48 hours, yours whether you hire us or not.