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About
Otomatic Digital.
Otomatic Digital builds AI systems for owner-led service businesses in Ireland and the UK. We map the workflow first and tell you honestly where a system belongs.
Free 30 minutes. Written roadmap within 24 hours.
The founder
Built by an operator who knows where the week leaks.
Otomatic works close to how businesses actually run: the handoffs that depend on one person, the data typed into four tools, and the reports rebuilt by hand every month. The job is to remove that repeated work from the week.
The work is deliberately senior and deliberately narrow. The person who scopes your build writes the spec and ships it. Fixed scope, a written roadmap, and a system you own at the end.
- 4-5 hrs
- saved every week
- ~4 weeks
- from zero to fully live
- 30 days
- monitoring included
How we work
Four things we keep fixed on every build.
- 01
Map the work
Every engagement starts with the work as it runs today: who touches it, where the data moves, what breaks when someone is away, and which system is worth building first.
- 02
Build owned systems
The aim is not another black box. Your team gets the system, the walkthrough, the documentation, and the access needed to keep control after handover.
- 03
Keep scope fixed
You get a written scope before delivery begins. We quote on the deliverable, not open-ended hours, so the work stays narrow enough to ship properly.
- 04
Stabilise after launch
Launch is not the finish line. We document the system, walk your team through it, and monitor it for 30 days while the new workflow settles.
Who we work with
Owners of established service businesses who are growing on grit.
Owners and senior decision-makers in recruitment, property, marketing agencies, mortgage broking, local services and trades, and wellness and coaching. Professional services, accountancy and manufacturing SMEs come in through the Systems Audit when there is a specific repeated-work problem.
What we believe about the work.
- 01
Honest over impressive
We tell you what a system cannot do before we describe what it can. If the build is not worth the investment, we say so in the audit.
- 02
Senior all the way through
The person who scopes your work writes the spec and ships it. No handoffs to someone cheaper after you sign.
- 03
You own what we build
The system, the documentation, and the credentials sit with you at handover. The aim is never another dependency.
- 04
Narrow on purpose
Scope agreed in writing before a line gets built. We stay narrow because wide projects ship badly and break quietly.
Tools we build with.
Core build stack and common integrations, chosen around the workflow instead of forced in as a bundle.
- Make.com
- Claude
- OpenAI
- Gmail
- Google Sheets
- Microsoft 365
- HubSpot
- Zoho
- GoHighLevel
- Notion
- Xero
- Tally
- Brevo
- Twilio
- Vapi
- Retell
- ElevenLabs
- HeyGen
- Higgsfield
- Meta
- Google Ads
- Next.js
- React
- Tailwind
- Vercel
- Firebase
- Python
- Apify
Start here
Start with the audit.
Thirty minutes, a written roadmap in 24 hours, yours whether you hire us or not.